Bjuv Municipality, in southern Sweden, looked for a way to communicate the ongoing change in the region. The concept should work as a guide for future developments. This vision working as guidance to all future communication and as a tool to recruit new positions.

Introducing – Vision 2020. A collective effort to see clear and develop living, environment, trade and industry in the region. The vision is part of an ongoing change in making the region a more attractive place to live, learn and work. We created the graphic identity and recruitment material for the first steps in this ongoing mission. To recruit new teachers to the region, we created a digital video campaign based on the key values live, learn and work.