Carhartt WIPCounterweight Radio

Carhartt Work In Progress (Carhartt WIP) is the avant-garde version of the traditional Carhartt brand, reshaping the legacy of work wear and resistant clothing. Carhartt Music broadcasts shows from selected artists, labels and DJs worldwide. Carhartt Music was looking for a conceptual mix of alternative urban music for their monthly radio show.

Counterweight created a one hour long mixtape entitled “Counterweight Radio” consisting of nothing but exclusive tracks from various artists connected to the label. The seamless eclectic mix blended various genres, from hip-hop to smooth instrumentals and jazz. We helped out with the concept and shaped the graphic identity for Counterweight to fit Carhartt’s various media channels.

  • Generating 50,000 plays through the Carhartt-App & SoundCloud.
  • Exclusive label feature on
  • Trending mix on
  • Exclusive feature on &