The small cobblestoned street Jægersborggade in Copenhagen hosts everything from the city’s best baristas, sustainable bolivian wool stores, children’s clothing and since 2015 a store focusing on nothing but sneakers and coffee. The owners had a simple vision of combining the two things they love into a small local business. They searched for a urban inspired design for the shop that used graphic elements both from coffee and sneaker culture.

We worked with the footprint from a classic sneaker model as the core element of the design. To communicate the handpicked selection of sneakers from brands like: Puma, New Balance, Diadora, Vans, Karhu, Le Coq Sportif and Superga. Combining it with a heavy weight font, a stencil feel and the coffee bean as a subtle design element. The design was used on all future visual communication.