Toppits® sells clever products for preserving food, cooking and baking. One of the most popular products is the Aluminiumfoil XL. For the spring and summer season of 2017, Toppits® was looking for a fun and inspiring way to communicate how the aluminium foil is easy to shape, tearproof and ideal for use on the barbecue.

A foil that is both easy to shape and extra tearproof enables creative cooking. To illustrate this, we choose to update a barbecue classic – the foil package. Together with designer and origami folder Lisa-Marie Andersson we created a series of new foil packages showcasing how creative cooking can be when using a tear-proof foil. Consumers where invited to share their own foil creations in social media and the campaign was spread through collaboration with relevant influencers.