Kung Markatta is a pioneering brand within organic food on the Swedish market. Already in 1983 they launched their first sustainable and organic food products and ever since ecology has been in the DNA of the brand and the basis of everything they do.
In 2020 we were tasked with revitalizing the brand identity and packaging. As the brand is highly recognized, maintaining key brand assets was important. The project started with a redesign of the logo, following a new visual identity system for packaging. The system updates the brands iconic blue color and includes refreshed typography and imagery.
To this date, the new design has been applied to over hundred Kung Markatta products with many more constantly being updated. This new identity is developed in close collaboration with Johanna Karlsson (pearlyjo.se).