The success story of “Mrs Cheng’s” begins in Sweden in the 1960s when Johnny and Hanna Cheng, Chinese immigrants, started importing various Chinese foods to Sweden. The first product was homemade spring rolls that were cooked in their own kitchen. But it was when they began to focus on high-quality soy sauce that things really took off.
Mrs Cheng's is a leading supplier of authentic Asian food products in Sweden and Finland. Authentic flavors and quality have always been the guiding principles for the brand. Mrs Cheng's soy sauce is naturally brewed in China according to the same principles that have been followed for several hundred years, while their curry bases are made in Thailand.
Our assignment consists of social media content and management, concept and campaign development, in-store activation and trade marketing for both the Swedish and Finnish markets.