Nordic online gadget shop, Coolstuff, has a reputation for selling quirky, unique, and fun products, which has garnered a highly engaged fan base. In 2015, in anticipation of Halloween, Coolstuff launched an extensive range of Halloween products and needed a way to differentiate itself from the competition.

To accomplish this, we created "The Coolstuff Coffin," a limited edition pine wood coffin that could be used to pack, seal, and deliver a customer's Halloween order from the website. For a nominal fee of $6,000, each coffin was constructed to the finest detail and even personalized to the buyer, making Coolstuff the first online gadget retailer in history to offer such a morbid yet playful delivery service.