helloletsgrow! is a company that delivers nutritious, delicious, and kid-friendly meals to preschools in the south of Sweden. The company's mission is to provide children with the fuel they need to learn, grow and thrive. We were tasked with developing an identity that reflected this mission.
The new identity should appeal to both children and parents and be fun, friendly and memorable. When initiating the project, the company was named Hälsomatlådan. We started by developing a new name for the brand, helloletsgrow!, that clearly reflects the business idea and brand promise. The logo was designed to be fun and approachable and was combined with a visual system that can be adapted to be both playful and serious.
The new identity was rolled out across a wide range of mediums. A comprehensive brand guidelines document was also created to ensure consistency in the application of the new identity across all touchpoints.