First Row, established in 2018, is an innovative logistics company that thrives on disrupting the market and overcoming traditional boundaries by employing unconventional solutions and integrating various modes of transportation. While headquartered in the south of Sweden, First Row operates without geographical limitations.
Our objective was to develop a brand identity for First Row that could effectively support the company's rapid growth. We crafted an identity centered around the concept of a journey, symbolizing the movement from point A to point B. This idea served as the foundation for the entire identity, encompassing elements such as color palettes, typography, and iconography.