![](https://wearekind.se/wp-content/uploads/2022/06/Blåband_annons.jpg)
![](https://wearekind.se/wp-content/uploads/2022/07/blåband_outro.jpg)
The iconic Swedish brand, Blå Band, was founded in the 1950s and has fed generations of hungry consumers ever since. Today, Blå Band produces a range of soups, sauces, casserole mixers, and outdoor meals that are simple, easy and quick to prepare.
Our assignment consists of concept and campaign development, in-store activation and trade marketing for both the Swedish and Finnish markets.