Reliant® is a new brand that provides high-quality fuel and related products for 2- and 4-stroke engines. The products are produced according to the highest marketing standards and are aimed at professionals who require dependable products. Kind was given the responsibility of developing a brand identity, packaging design, and a communication platform for Reliant®.
We developed a brand identity that reflected the reliability and professionalism of the products. We used bold typography, a simple color palette and a system of icons that conveyed the precision and quality of the products. The packaging featured clear labeling and relevant product information that would meet the needs of professionals. Finally, we developed the communication platform "The fuel to trust" that communicates the message of reliability and trustworthiness.