Varma Mackan

Allerum, Galbani, Président, and Skånemejerier are four leading cheese brands from dairy giant Lactalis. To create new consumption occasions, the brands united in a joint campaign centered around grilled sandwiches.

We developed a concept designed to inspire and engage consumers, highlighted by an inspiring recipe book that showcased the versatility of grilled sandwiches — from simple breakfasts to elaborate desserts.

At the heart of the campaign was a dedicated website that encouraged consumers to create their own sandwiches. The campaign resulted in over 12,000 unique sandwich creations, with consumers spending nearly 300 hours interacting with the brands.