Bravo Sommarkampanj

Bravo is the leading juice brand in Sweden. For the summer of 2024, they teamed up with the beloved theme park Liseberg to create an exciting consumer promotion.

At the heart of the promotion was a mobile game where consumers could compete to win family entry tickets and unlimited ride access. The promotion ran from late May to August, with a new winner crowned each week based on the top score.

The game was promoted on the packaging of Bravo’s three best-selling products, point-of-sale material, and across social media. The campaign was a major success, engaging nearly 70,000 unique players, each spending over 50 minutes in the game – totaling nearly seven years of uninterrupted playtime.